Folio

Vol. 01 · Twelve structures

Stop starting
from a blank
page.

A working catalog of layouts for people who design websites, landing pages, portfolios, and long reading.

Each specimen shows the structure, when it earns its keep, and the kind of content it wants. Steal the bones. Write your own words.

Browse the catalog

Opening specimen

Heroes

Atelier Northline

Clay
held
still.

Visit

Heroes

01

Split Horizon

Two planes, one entrance.

A full-viewport opening split into complementary halves — typically type against image, or product against proof. The seam does the work: it forces a decision about hierarchy before a visitor scrolls.

Open specimen

12

Drawn patterns

6

Families

4

Use cases

1

Blank canvas avoided

Lead

Harbor light

02

Grids

02

Offset Weave

A grid that refuses to sit still.

A twelve-column field where modules span irregular tracks — 7/5, 4/8, 3/6/3 — so the eye travels on a diagonal rather than a supermarket aisle. Rhythm comes from repeating the offset, not from equal columns.

Open specimen

The rest of the volume

All twelve →

No. 14

32

Oil

Bench

Shelf

Systems

03

Card Mosaic

A family of surfaces, not a row of tiles.

Cards that share a language — rule, type scale, gutter — but vary in size, crop, and density. One card may hold only a number; another a long caption; a third a full image. The system is the pattern, not the rectangle.

Open specimen

Thesis

The garden is a sequence, not a view.

Narrative

04

Pinned Column

One side holds still while the other moves.

A sticky column (usually the argument) stays in view while a scrolling column (usually the evidence) advances. The visitor reads a continuous claim against changing proof — chapters, images, quotes, metrics.

Open specimen

  1. 2014

    The first kiln

  2. 2018

    Moved the shed

  3. 2022

    Opened Saturdays

Narrative

05

Chronicle

Time, drawn as a line you can walk.

A vertical (or horizontal) spine with dated nodes. Each node is a complete beat — year, title, a short paragraph, sometimes an artifact. The line is the argument: this happened, then this, and the distance between them matters.

Open specimen

Essay — Spring

On leaving the margin empty.

Editorial

06

Folio Spread

A magazine page that happens to scroll.

Print composition translated to the viewport: a dominant image, a deck, a drop cap, pull quotes that break the measure, captions that sit in the margin. Columns are for reading, not for equalizing boxes.

Open specimen

Before

Kiln A

After

Kiln B

Firebox

Brick arch

Cast iron

Weeks

7

11

Cost

$4,280

$6,140

Comparison

07

Twin Ledger

Two offers, held to the same light.

A paired composition where both sides share a skeleton — same rows, same type scale — so difference is the only thing that moves. A center rule or gutter acts as the hinge. Labels run once; values run twice.

Open specimen

The shop

The yard

Systems

08

Alternating Band

Image, type, reverse, repeat.

A stack of full-width bands that flip orientation — visual left, then visual right — so a long page never settles into a single rhythm. Each band is a complete thought with its own crop and measure.

Open specimen

Start from the job

Four kinds of page.